Michael Millman

The Copy Whisperer

“The best copywriter you’ve never heard of.”

David Deutsch

The Claim

“Bring me any piece of working copy written by any copywriter, and I’ll return you a new version that produces better results, guaranteed.

I first made this bold standing claim back in 2006, and I’ve always delivered as promised ever since. Test me and you’ll see it too.

Click HERE & SEE FULL DETAILS ON THIS PROMISE

The Results

Doubled her revenue overnight. His clicks to leads from 4% to 11% in one day. 3x’d their sales & 60% opt-ins in days. 1K to 66K bottles sold monthly in two months.

These are but a few of the many exceptional rapid successes I’ve delivered for clients. Want to be next? A conversation leads to the answer.

CLICK HERE & READ ALL THESE BACKSTORIES

The Reason

Buyer behavior has changed and most copywriters and marketers have not. Trust & believability are the required baseline standard now. Only those who convey it survive. Women now make the most  B2B / B2C buying decisions.

In 1990 I first recognized that “old school copy” could be improved, and I did it. In 2021, I called out the impending death of it on Clubhouse.

CLICK HERE & Read THE RESEARCH FULLY EXPLAINED

The Philosophy

Truth holds consciousness is fundamental. Unity is real. Humans are full nervous system energy bodies, head, heart, & gut. I become my prospect, writing the bridge that bonds us with rapport.

In today’s reality, inspiration beats persuasion for attracting ideal clients that become raving fans who are loyal to you for the long term.

CLICK HERE & READ THE REVEALING DEEP DIVE

The Method

Whether it’s a makeover rewrite or all new copy, I’m writing into the reader’s subconscious mind using my AEII framework as the structural guide, always trusting them to decide well.

I start with confident expectation, channel from my heart, and always hold the highest outcome for the prospect as the job of my deliverable win.

CLICK HERE & Read HOW THIS METHOD DELIVERs

The Framework

AEII is the new way.
AlignEmbrace
InfluenceInspire.
12 flagship models  deduced it and judged it “best fit for the moment.”

In 1990 I dramatically shifted the way I write copy. Looking back at my first sales page after the shift , it’s clear that AEII was born back then.

CLICK HERE & READ THE REPORT & DESCRIPTION

The Research

From intelligence about our evolving markets to reflecting the accurate Voice of the Customer to connect at the deepest levels, rapidly converged research is a requirement.

With intuition as my guide, I’ve gathered facts to support my thesis that buying decisions are not being made like they used to be, so I pivoted.

CLICK HERE & READ ABOUT MASTERING RESEARCH

The AI

Starting with Jarvis in 2021, AI’s been a tool for research, brainstorming, structure, coding, and ballparking raw drafts. All final outputs are then fully rewritten by hand.

When AI tools first appeared on Clubhouse in early 2021, most copywriters attacked them as never going to be good enough to be useful.

CLICK HERE & READ ABOUT AI’S ROLE IN MY WORK

The Works

While most who know of me see me initially as TheCopyWhisperer that just barely scratches the surface of what I bring to our engagement. Add in my 54 years of experience.

Expertise in consulting, marketing, research, AI skills, and ownership experience add multiple layers of value to increase your bottom line.  

CLICK HERE & READ WHAT THE WORKS GIVES YOU

The Testimonials

The unvarnished words from prior clients about working together and the process and the results they enjoyed.

Although I’ve typically just been focused on the work and delivering results instead of collecting testimonials, I’m grateful a few have shared.

CLICK HERE & EXPLORE WHAT THEY’VE HAD TO SAY

The Praise

Joe Polish.
Gary Halbert.
Ted Nicholas.
David Deutsch.
Jonathan Mizel.
Robert G. Allen.
Kenrick Cleveland.

Those are a few of the giants from our world of marketing who have praised the caliber of my professional work and presence around them.

CLICK HERE & READ THESE TRUE BACKSTORIES

The Stories

Adventures enjoyed.
Chances taken.
Lessons learned.
Meetings banked.
Memories recalled.
Risks rewarded.
Surprises savored.

“May you live in interesting times” is a fitting anti proverb that comes to mind as apropos for this trek through the storied highlights of my career.

CLICK HERE & READ 5+ DECADES of STORIES TOLD

The Accomplishments

Dropout.
Gambler.
Dreamer.
Operator.
Visionary.
Employer.
Entrepreneur.

From being encouraged to hustle to get my own spending money as a kid to rejecting all forms of authority, I became a poster child for “My Way.”

CLICK HERE & SEE WHAT THIS MIDDLE CLASS KID DID

The History

From the first grade on, the thru line that turned the gears of my life path was clear and consistent right up to now, easy to trace and follow, seeing why the highlights hit.

From being labeled a gifted child, to creating 3 7- & 8-figure companies with over 100 workers and nearly 9-figures in total sales, up to today.

CLICK HERE & READ THE CLEAR THRU LINE TO NOW

The Invitation

Step into the light of an open conversation and let’s find out if we’re a fit for each other. I’ll only offer to help if I’m sure we are & know I can give you the win YOU want.

I’m not a hired gun merc who works for any high bidder. My foundation builds on Values, Rules, & Alignment before any discussion about fees.

CLICK HERE & SEE WHAT IT TAKES For US TO ENGAGE

The Offers

Writing.
Critiques.
Coaching.
Consulting.
Marketing.
Makeovers.
Always
GUARANTEED

I live for the thrill of the smiles on clients’ faces and the joy in their voices when they see the results I’ve delivered. Tell me what you want.

CLICK HERE & SEE WHAT’s ON THE MENU FOR YOU

The Podcasts

Whether you book great guests or you are a great guest, we might be a terrific fit. Let’s find out how we can feed each other’s audiences our own unique insights.

I believe the highest intention we can have as a podcast guest is to elevate our host’s stature in their audience’s eyes by giving value that lasts.

CLICK HERE & READ HOW THIS CAN WORK FOR US

The FAQs

Transparent answers to the most common & highly anticipated questions you may be wondering about. It’s your discovery guide.

Get quick insights that spell the most important things out for you at a glance. Your cheat sheet to the Who, What, When, Where, Why, and How.

CLICK HERE & FIND ANSWERS TO YOUR QUESTIONS

The Blog

Freebies given.
Secrets spilled.
Wins reported.
Mistakes made.
Opinions aired.
Numbers published.
Makeovers revealed.

Here’s where you can find all the latest musings, revelations, stories, freebies, breakthroughs, news, tips, trainings, examples, and reviews.

CLICK HERE & STAY UP TO DATE WITH THE LATEST